Theodora Petrou is a business strategy and innovation professional with a strong background in marketing, operations, and AI-driven solutions. She holds a bachelor’s degree in Business Management and a master’s in Business Strategy and Innovation Management.

With extensive experience in brand building, campaign development, and consumer behaviour, she integrates artificial intelligence into marketing to enhance data analysis, personalization, and performance. Her progression into a Head of Operations role further strengthened her strategic approach to business growth and scalability.

Today, Theodora runs her own company, supporting businesses in developing clear, sustainable strategies that combine innovation, marketing, and AI, with a strong focus on customer retention and measurable results.  She is particularly interested in how innovation, branding, and AI can drive growth in fast-changing markets, and remains actively involved in the entrepreneurial community through collaboration and knowledge sharing.